October Releases

Monday, February 11, 2013

Pump Up Your Book Presents - Interview with V. Frank Asaro, author of The Tortoise Shell Code

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Hello fellow Vagabonds. Please give a warm welcome to author V. Frank Asaro. He is here today to talk about his new thriller, The Tortoise Shell Code. We will also find out more about his other work Universal Co-Opetition. Let's get the ball rolling.

OBVB: What are these two related books about?

VFA: The Tortoise Shell Code is a high-seas legal/crime thriller, with romance, fisticuffs, prison breakouts, revolution, all with a philosophical twist – that of co-opetition.

Universal Co-opetition is a non-fiction work.  It explains the axiom that we can better resolve issues and problems if we cooperate while we compete. I mean by that: we synthesize the behaviors of cooperating and competing into one dynamic.  For example when we compete in business we’d better do it ethically or customers will evaporate.

OBVB: The intended audience? 

VFA: The audience would be pretty broad from the standpoint of those seeking inhalation of pure entertainment, but I would hope the deep thinkers out there would grasp and appreciate the universal application of the theory of co-opetition.  Throughoutthe book I seed the story with concepts from my non-fiction work Universal Co-opetition. What’s wrong with employing the techniques of Orwell, Ayn Rand, and Huxley et al? Never could I rise to their stratosphere, but one shouldn’t shirk from the inspiration they gave.

OBVB: I chose the genre because:

VFA: The Tortoise Shell Code novelized the concept of my non-fiction work Universal Co-opetition. I felt that a high-seas crime/legal thriller is the way to it.

OBVB: I did not have enough self-doubts about my work to dissuade myself from the perseverance necessary to complete the works.

VFA: Early editors of publishing houses liked the concept of Universal Coopetition, but did not have the courage to take a shot at it. Many years later some of my followers and others adopted the concept to business theory.  It exploded from there. I find it now cited in the search engines by a hundred different authors.  No.  I never experienced self-doubts, only frustration because of delay getting out the concept.

OBVB: My favorite place to write is at home.

VFA: I write at home in my studio where I enjoy sculpting phrases on my word processor.  From there, it’s a short drive to the coffee shop discussions or to the back yard pool – I am in Southern California, you see.

OBVB: What did I do to prepare myself for writing these books?

VFA: I attended workshops on writing, read how-to books and combined those with my personal adventure experiences and those of friends and acquaintances.  As a child, I have to admit, I was a book worm. Getting to high school and beyond, I gravitated to athletics – wrestling, track, cross-country, sailing, horsemanship, snow skiing, scuba diver, but always a book worm.

OBVB: In answer to your questions re: Who is your publisher and how did you get accepted by them?  And did you pitch your book yourself or go through an agent?

VFA: I pitched my book myself and was fortunate that the publisher, Bettie Youngs Books and her top editor Mark Clements, actually read it.  Their enthusiasm pleasantly surprised me.

OBVB: What are my promotions thus far?

VFA: I am giving interviews to reviewers and hope they will find the material worthy of their endorsement.  I have several wonderful endorsements so far, including one on the early draft of Universal Co-opetition from bestselling author Spencer Johnson, of Who Moved My Cheese fame, along with co-authoring The One Minute Manager.

OBVB: If you could give one book promotion tip to new authors, what would that be?

VFA: If you know what you have is good, somehow let the readers know that.  Persevere.

OBVB: My upcoming projects are:

VFA: I’d like to have The Tortoise Shell Code made into a movie. Other than that I have a few manuscripts about regression in time and ghosts.  One set in Alaska and California and one sent in Europe and California.

OBVB: Thanks for interviewing me. You can find me on the web at:

VFA:, or at, or Barnes and, or simply Google the Tortoise Shell Code, or Universal Or My email is

V Frank Asaro


About V. Frank Asaro

V Frank Asaro is a lawyer, musician, composer, inventor and philosopher who authored the non-fiction book, Universal Co-opetition, published Oct. 2011. He began developing the theory of co-opetition not long after he was selected out of law school as lawyer-clerk to the California Courts of Appeal. He went on to receive the highest-category law career peer review, Martindale Hubbell rating, and appeared in Who's Who in American Law, and Who's Who in the World.

Engaged in litigation most of his career, he honed skills proving or disproving facts and stories--a handy talent for a novelist. Moreover as a patent holder, he shows a creative knack. This he calls upon in weaving this most exciting tale of The Tortoise Shell Code, a fiction work in Admiralty--one of his fields. In those early days when he was an Appellate court law clerk, his creativity became a major component in developing the theory of the products liability holding of Greenman v Yuba Power Products--further expanded by the California Supreme court. A major part of the Greenman opinion is now the law in the English speaking and European Union countries of the world.

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